How to Use Jazva's Paid Search Campaign

Our paid search feature lets you create Pay-Per-Click (PPC) campaigns directly from Jazva and associate them to your existing paid search accounts.

In order to use this feature, you must be very familiar with the rules and best practices for Google Adwords and Bing Ads. Jazva allows you to create campaigns, set up tracking and then link them to your Google or Bing accounts.

Please note that this feature is currently being reworked. We welcome your feedback to help us improve this feature.

Contents

• Creating Campaigns
• Adding your Paid Search Accounts
• Tracking Your Ad Groups

Creating Campaigns

1. From the main menu, navigate to Marketing and select Ad Groups.
2. In the Add New Category text field, start typing a category name for the products you would like the campaign to apply to. Categories will be pulled from your predefined category tree.
3. Select a category and click Add New Category. The category will be added to your Ad Groups list.
4. Click on the newly created Ad Group. It will have the category’s name by default.
5. Complete the required fields:
• Name – the name of the campaign
• Region – the specific region you would like the campaign to target.
• Category – the category this campaign applies to.
• Headline – the headline of the campaign that will appear on your ad.
• Description 1 – the first description line that will appear on your ad.
• Description 2 – the second description line that will appear on your ad.
• Max CPC – the maximum budget for Cost-Per-Click.
• Tracker – Enter a unique identifier to be used to track the campaign. If you do not enter a tracker, the system will generate a random one for you.
• Destination URL – the URL that the ad will redirect to once clicked.
• Display URL – the URL that is shown in the ad.
• Status – the status or activation setting of the campaign.
• Keywords – search terms to be used by the campaign.
6. Click Save.

Adding Your Paid Search Accounts

Now that you’ve created a campaign, you’ll need to add your existing PPC accounts in order to set up campaign tracking in Jazva. Afterwards, you will be able to upload your campaigns on search engines via CSV.

1. From the main menu, navigate to Setup and select Channels.
2. Scroll down to the Paid Search section and click the + to add your search engine account
3. Select Google or Bing.
4. Complete the required fields:
• Channel Name – the name of the channel.
• Channel Code – the code of the channel.
• Sandbox – sets the channel on sandbox mode. This must be unchecked to set live.
• Channel Owner – the name of the channel owner.
• Tracker – an identifier that will serve as the prefix of your individual campaign’s tracker.
• Display URL – the display URL that will be tracked.
• Current Campaign – the name of the campaign the channel will be tracking.
5. Click Update to save.
6. Click Activate to activate the channel.
7. Click Export to download a CSV file of your campaign.
8. Upload the campaign file into your search engine campaign account, directly from the Google Adwords or Bing Ads website.

Tracking Your Ad Groups

Once you’ve uploaded your campaigns and pushed them live on your search engines, you can start monitoring ad performance from Jazva.

1. From the main menu, navigate to Marketing and select Ad Groups.
2. From this page, you can track your ad group’s click, profit and ROI activity.